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Lesson 1 What is Search Engine Optimization (SEO) and Why Should You Care?

Understand what it means to have SEO
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Lesson 2 Understanding Your Target Market

To maximize your return on marketing investment (ROMI), you need to know exactly who you're optimizing for—your target market.
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Lesson 3 Segmentation Targeting and Positioning (STP)

What is the STP strategy and how can it help you?
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Lesson 4 How to Measure Success

Understand the methods for measuring success with SEO
Foundations  Off Page SEO  On Page SEO  Photography  Technical SEO 
Architecture  Authority  Back Links  Backlinks  Buisness Case  Configuration  Customer Segmentation  Image SEO  Key Word Strategy  Key Words  KPI  Local Marketing  Local Seo  Market Segmentation  Marketing  On-Page SEO  Photography  Positioning  Search Engine Function  Search Optimization  Seo  Site Maps  Site Speed  Strategy  Target Audience  Titles and Tags  To Do  Website Optimization