Thank you for checking out the play book! Start applying the handbook today to put your online assets to work for you!

• Module 1: Foundations
  • What Is SEO?
  • Target Market
  • Segmentation, Targeting & Positioning
  • SEO Goals & KPIs

• Module 2: On-Page SEO
  • What Is On-Page SEO?
  • How Keywords Are Used in SEO
  • Researching What Keywords to Use
  • Optimizing Titles & Meta Tags
  • User-Centered Page Structure

• Module 3: Off-Page SEO
  • What Is Off-Page SEO?
  • High-Authority Backlinks
  • Backlink Strategy
  • Multi-Platform SEO

• Module 4: Technical SEO
  • What Is Technical SEO?
  • Loading Speed
  • Sitemaps & Indexing
  • Linking & URLs