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Lesson 1 What is Off Page SEO?

Understand how your actions outside your website will enhance your search rankings .
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Lesson 2 Understanding Your Target Market

To maximize your return on marketing investment (ROMI), you need to know exactly who you're optimizing for—your target market.
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Lesson 3 Researching What Key Words to Use

Now that you know why key words matter you need to pick the correct keywords for your purposes.
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Lesson 3 Segmentation Targeting and Positioning (STP)

What is the STP strategy and how can it help you?
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Lesson 4 Adaping a multi-platform strategy

Build a strategy that will help you have a more complete approach to achieving higher rankings