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Lesson 1 What is Search Engine Optimization (SEO) and Why Should You Care?

Understand what it means to have SEO
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Lesson 2 Market Segmentation For Photographers

Tactical, creative ways photographers can segment their markets using tools like Google Trends, Claritas PRIZM, and PhotoShelter Analytics.
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Lesson 4 How to Measure Success

Understand the methods for measuring success with SEO